Interview with Founder Estelle, March 2, 2026.
What does dying or death mean to you personally?
For me, dying is not the opposite of life, but simply a part of it. It is community-building; every time someone in my circle has died, people have come together, mourned together, or shared memories, which deepened the connection. For me, life and death lie as close together as two sides of a leaf. They touch each other so much that they are actually almost one.
What shaped you to think about death in this way?
I realized that death often comes unexpectedly. Over half of the deaths I have experienced were surprising. In such moments, one becomes aware of how closely death is connected to life and learns to feel no regret, to cultivate relationships more consciously, and to appreciate things in the moment.
How do you feel about the fact that our life is finite?
The finitude of life is a gift. Without it, we would probably have a completely different relationship with life. Precisely because our time is limited, what we do and experience gains a special meaning. Limitation motivates us to strive for more, to constantly develop ourselves, and to experience things consciously instead of remaining at a standstill. I am not primarily driven by the thought of the end, but by the awareness that it is a privilege to be allowed to pursue our goals at all and to be able to shape our lives ourselves to a certain extent.
Does anything come after death?
To be honest, I am not sure if there is an “after” in the classic sense. What certainly remains is: the way a person filled a room, their habits, and their stories, which are carried on in people. For me, that is the “after”: how one has shaped the world and one’s environment. People who have touched me live on with me. The uncertainty of what happens beyond that more as an opportunity or a surprise, not as something that frightens me.
What keeps you alive?
My curiosity. I am a very curious person and see life as a continuous process of learning and discovery, be it in exchange with other people, through experiences, or through work on myself. For me, a special appeal of life lies precisely in growing, changing, and discovering new sides of oneself and the world over and over again.
How do you extend your life?
I invest in my physical and mental health. For me, this includes strength training, regular exercise in nature, as well as time for rest and reflection. Longevity means for me, however, not only to live as long as possible but also to build something sustainable. That is why I see my entrepreneurial actions as part of creating something that lasts beyond my own lifetime and leaves behind lasting value.
Is it important to you to leave traces?
Traces mean to me, above all, having touched or moved people and having an emotional or energetic presence in the memories of others. I don’t need a Wikipedia page. It is rather the personal, often invisible traces that count for me.
How do you imagine your funeral?
It should be a celebration of coming together, where one rejoices over shared experiences instead of only mourning. I wish for a cremation, no flowers, but cacti instead. And very importantly: no black clothing. People should remember life.
The 32-year-old founder of Evera AG, Estelle Oltramare, modernizes memorial notices by combining tradition with technology. As a curious entrepreneur, she prioritizes discipline, exercise, and conscious life choices for her growth. Her goal is to give every life story a personal and lasting place of remembrance.